Accenture has agreed to acquire Jixie, a media and marketing technology company. This acquisition aims to bolster Accenture Song’s marketing transformation capabilities, providing Indonesian businesses with more effective marketing strategies for sustainable growth.
Jixie, headquartered in Singapore with a focus on serving Indonesian clients, offers a comprehensive suite of monetization and marketing growth tools. Its platform connects publishers and brand owners, allowing them to co-create solutions through valuable customer insights.
This integration will empower Accenture Song to optimize customer data effectively, offering actionable insights crucial for navigating Indonesia’s fast-growing digital economy, projected to reach US$146 billion by 2025 and grow eightfold by 2030.
Jayant Bhargava, Accenture’s country managing director for Indonesia, emphasized the potential for businesses to redefine customer engagement using Jixie’s intelligent digital marketing solutions. The acquisition aims to address complex marketing challenges in an interconnected digital world, essential for long-term growth.
Jixie’s platform provides publishers with monetization tools like header-bidding solutions and performance marketing, improving advertising returns. Additionally, it allows brand owners to integrate content securely, enhancing customer engagement and enriching data.
Joseph Tan, Indonesia lead for Accenture Song, highlighted the significance of data-led commerce and marketing transformation in Indonesia, enabling clients to achieve sustainable business growth.
Vincent Martin, Jixie’s co-founder, expressed excitement about joining Accenture to contribute to a more sustainable media industry.
This move represents Accenture Song’s ongoing investments in Southeast Asia to support client growth. Terms of the transaction have not been disclosed and are subject to customary closing conditions.
(The article includes forward-looking statements that readers should consider while understanding the risks and uncertainties involved.)